One of the more interesting developments since the launch of Topspin is the way several direct-to-fan marketing agencies have emerged using our platform as their technical foundation.
Our friends at Wicksteed Works is one such example, having built a business around fully utilizing the Topspin platform, and developing a great community of partners who work hard to make sure that their clients receive the best services.
Take the stunning work they’ve put into the new pre-order page for English electropop songstress Little Boots’ upcoming album Nocturnes. It’s a textbook example of a collaborative approach for direct-to-fan campaigns.
In this case REEA (a development company) and The New Black (a graphic design company) teamed up with WW to construct a page for the album’s release. The New Black was the architect behind the page, WW built and managed the offers on the page, and REEA strung it all together and turned the lights on.
The result is pretty cool. It all starts with the strong foundation of the Little Boots’ cover art concept.
The campaign then consists of three mirror pages that directs visitors from different regions to their local currency, using geo-detection technology: Pounds Sterling for the UK, US Dollars for North America, and the Euro for Europe and the rest of the world.
Each page has four customizable offers, based around two physical album formats. Fans can choose from limited signed digipak CD or limited signed double gatefold vinyl from The Vinyl Factory, with the option to add a limited Millionhands T-shirt. And of course there’s a seamlessly integrated Email for Media widget.
(P.S. We have just learned that Ionut at REEA is now a father! Congrats to him and his family!)
By Nic Chang (@nic_hsc)