Topspin in the News: Fuse.TV Covers D2F Ticketing

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Topspin was featured in a segment on Fuse.tv this week, focusing on how artists can and are going the direct-to-fan route for concert ticketing. The piece begins with a reference to a Pixies concert in November 2011 in LA, for which the band used Topspin to sell and distribute tickets to fans. 

Among the highlights of that case study: 

  • Fans saved an average of $12 per ticket due to the lack of surgcharges and extra ticket fees
  • Tickets to the event sold out in an hour
  • The Pixies raked in $60k in sales

The segment also features interviews with Pixies manager Richard Jones, Topspin’s  VP of Product and Marketing Bob Moczydlowsky, and fans. Check it out below: 

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Artist of the Week: The Dandy Warhols Talk Ticketing, Teams and Technology

We use the term “self-serve” a lot to highlight how direct-to-fan tools allow artists to conduct campaigns that previously required working with a third party. But it doesn’t mean that artists should do everything themselves. In fact, it often requires a team to properly execute a direct-to-fan campaign.

Take the Dandy Warhols. They’ve been longtime Topspin users and are currently using the platform to conduce a ticket presale for their upcoming tour: “Thirteen Tales From Urban Bohemia.”

Read More

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Artist of the Day: Fans Overcome Barbed Wire, Walls, And Rough Terrain To See Sigur Rós

A happy New Years to you! We hope that the start of your 2013 has been well. For your enjoyment this new year, here is a fun story about a Sigur Rós fan.

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Sigur Rós fan club ticket sales went live at 10 am on November 14th and in a few hours all of the tickets had sold out. The band continues to be hugely popular around the world and tickets are highly sought after. Sigur Rós used Topspin ticketing and fan memberships to give fans the special opportunity to purchase tickets ahead of public sales. Fans took full advantage of this and tickets sold out almost immediately.

When bands offer an incredibly compelling product, fans will go immense lengths to obtain it. For some, seeing the band live is even worth taking some legal and personal risks. 

Disclaimer: we do not condone trespassing and sneaking into shows. The following story is simply meant to illustrate the lengths that fans will go to for the sake of their favorite band. 

On the night August 12th Vanessa and her friend were walking around the Hollywood Forever Cemetery. In usual Sigur Rós fashion the show was sold out, so the two were there to watch a meteor shower and listen to the show from the outside. The concert had started and they were strolling along when Vanessa met a friend with some people she didn’t know. While she was (at the time) content with hearing the show from the outside these people were intent on getting in and were circling the venue, searching for a way to penetrate security. Deciding to tag along, the company veered into a small alley.

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A tall red brick wall covered with vines was the only thing between them and Sigur Rós. That, and a spiraling coil of barbed wire resting atop the wall, whose vicious hooks dared to punish any delinquent who would chose to cross it. Clearing the wall would mean a once in a lifetime experience, but the consequences could be…painful.

“I kept second guessing myself,” Vanessa said. “Seeing Sigur Rós live was my number one thing to do. Then this heavyset guy was walking by and talking to himself and my friend was freaking out. I decided I was not going to let this weirdo stop me from going to the show.”

She scaled the wall with the help of a stranger and adrenaline. One of her arms got snagged in the hooks. Adrenaline was pumping through her veins while blood was pumping out of them, but she didn’t feel a thing. Freeing herself from the metal, she threw her left leg over the wall but subsequently entangled her right.

“I remember trying to get to the other side as fast as possible. I think I fell. I don’t know.”

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On the other side of the wall they ran, through the trees and tombstones. Flashlights and guards were everywhere, invoking a chase scene similar to the one in the “Sound of Music.” Coincidently, it was the sound of music that had drawn them into the predicament. 

Vanessa described the concert as a hazy, almost ethereal experience, probably due to the effect of the music and substantial blood loss. But the music calmed her. It mesmerized her. It allowed her forget the pain she should have felt. Music of Sigur Rós and a dream finally coming true drowned out every other emotion. This experience was 100% worth the trouble she had endured to get there. Her dedication had paid off.

These days artists are depending on their super fans more and more as traditional consumer music sales decrease. The relationships between dedicated fans and the artists they support now play an increasingly important role in artists’ careers. Artists who can capitalize on the dedication and influence of fans like Vanessa will be incredibly successful. 

Click here for Sigur Rós Tickets

@nic_hsc

Artist of the Day sigur ros Sigur Rós ticketing creative services Topspin media

SXSW + Topspin: Panel Voting Part 1 - Ticketing with Bob Moz + Richard Jones

Hi folks! We’ve got a few panels that are up for voting so we’d love to have your support in getting our team in front of as many of you as possible. Please use a heavy hand when voting for our panels by sharing a Tweet, Facebook post, email or otherwise to spread knowledge of our bright colleagues who have organized these discussions.

Here’s the first of a few to vote on:

TITLE: Rogue Ticketing: Louis CK and LCD vs. Ticketmaster

DESCRIPTION: Artist ticketing and scalping are hot button topics, but is artist ticketing truly possible? Many venues have exclusives with ticketing giants, so acts opting to do their own ticketing face challenges. We’ll talk with industry experts and a touring artist to compare using scalable, traditional ticketing companies vs. going rogue.

Speakers

Organizer: Amy MIller Ticketfly

VOTE HERE: http://panelpicker.sxsw.com/vote/4524

And watch this video discussing the success of Richard’s Direct-to-Fan ticketing campaign with The Pixies. Thank you!

bob moczydlowsky direct-to-fan louis ck richard jones sxsw ticketing topspin ticketfly ticketmaster

Artist of the Day: Aziz Ansari - Ticketing Presale

Ever wonder if musicians are the only type of Artists Topspin works with? We’ve recently had the privilege of bringing fans of all kinds together with their favorites. And Aziz Ansari is the latest of non-music favorites we are serving.

Aziz’s team is running an exclusive presale for the first batch of dates for his new “Buried Alive” standup tour. The presale starts at 10AM EST at AzizAnsari.com/tour and features our Ticketing Grid. Once the presale tickets are gone, you will be directed to the regular onsale for each date. Good luck!

Topspin features: Ticketing & Ticketing Grid

Installed by: Topspin Creative Services

Get Topspin: http://topspinmedia.com/signup  

ticketing aziz ansari topspin presale

Advice for Artists: Ticketing Grid

Topspin’s Creative Services team has been running ticket campaigns for the last year and a half and are always looking to optimize the front end user experience. For the fan, both the way the offers are presented and ease of use of the page are critical. Each ticket offer page’s main component is the ticket grid. This design and implementation has been used for artists such as Daughtry, Digitalism, Linkin Park, Matisayhu, Nero, Umphrey’s McGee, and many others.


And now we’ve got an HTML + CSS page template of it for you! Download it here: http://awe.sm/5fBvn

How to use assets/js/offers.js:

  • This file controls all your buy buttons
  • Each line has a name space (ex: ticket001+1) that must correspond to the same, unique name in your HTML:
    • <a href=”javascript:void(0);” onClick=”open_url(‘ticket001+1’); return false;” >
  • Each line must contain your Topspin artist ID (aId)
  • Each line must contain the relevant buy button’s campaign ID (cId)
  • Any other edits made to this file other than the following, and it will not work:
    • name space
    • aId
    • cId

Do you have great examples of the ticketing grid in use? Reblog our post with your links!

Artists using ticketing grid: Daughtry, Digitalism, Linkin Park, Matisayhu, Nero, Umphrey’s McGee plus many more!

Get Topspin: http://topspinmedia.com/signup

advice for artists topspin ticketing daughtry digitalism linkin park matisayhu nero umphreys mcgee