
Hello from SXSW! We’re excited to announce a partnership and project Topspin has been working steadily on for a number of months: A deep partnership with MTV to connect Topspin’s platform for growing your fan base and making money to hundreds of millions of fans through MTV’s massive network on both television and online.
Artists.MTV is a new initiative that gives artists direct access to their MTV presence and empowers them to connect directly with MTV’s millions of fans. It starts with all-new artist pages that allow fans to discover new music, connect directly with artists, and then buy music, merch, tickets, and more. Musicians of all levels (not just famous ones) will be able to connect with an audience, get heard, promoted and paid. It’s open to every artist on the planet.
Artists.MTV will also give you, the artist, opportunities on MTV, VH1, and CMT — from video and audio views online to song placement in television shows for unsigned artists to even bigger opportunities across the network. Adding your content to these artist pages is now the way you opt-in for the programs on their massive network. How massive? There are 600 million plus viewers on television and more than 60 million online (they’re consistently in the top two most visited music sites on the Web). And Topspin’s tools to grow your fan base and make money will be baked right in. It’s the first time a major music outlet has given you control over YOUR presence on THEIR site and are allowing you to promote what you want, how you want, and benefit directly. If you’ve been following along with Topspin for the last four years you know building direct connections between artists and fans has been our mission the entire time — this is a major milestone in our work along this path.
Additionally, MTV is creating a special showcase to artists who make the best use of the Artists.MTV platform. Simply make your Artists.MTV page awesome (why not make it your home page? ;-) ) and they’ll keep an eye on how people are digging your music. If people are loving it, fans plus a combination of artists, producers and managers will select one artist to be featured on each of the MTV Music channels (MTV, VH1, or CMT). These artists will then be spotlighted across various screens and events, in interview segments and articles, even appearances on music programs like MTV2’s 120 Minutes with Matt Pinfield or MTV Hive’s Weird Vibes.
Sounds good, yes. WHEN DOES IT LAUNCH?
Artists.MTV is scheduled to launch in June 2012. There will be an “artists only” private beta beginning in May. If you’re a Topspin customer, you don’t have to do anything. You’re in, and in before anyone else. Stay tuned for early access. ;)
If you are an artist, manager, label, marketer, or similar in Austin for SXSW, mark your calendar and join us at Moonshine from noon to 2pm, Friday, March 16th, for an open Q&A on Artists.MTV and how you can take advantage of it.
WHEN: Friday, March 16th, noon - 2pm
WHERE: Moonshine Grill, 303 Red River, Austin, TX
WHAT: As much information as you’d like about Artists.MTV from Ian and Bob from Topspin and Shannon, Joe, Mark and others from MTV.
More soon!
Thanks,
Ian
