Today, MTV announced the launch of a new platform designed to help artists submit their music for consideration across all its TV, online, and live channels, and Topspin is proud to provide the underlying technology.
This artist opportunities hub is an expansion of our deep partnership with MTV, which began last year. Through it, any artist who claims their page on Artists.MTV, Artists.VH1, or Artists.CMT can also opt into having their music placed into consideration for being showcased across MTV’s various properties.
- Music videos on MTV, VH1, CMT, MTV Hits, MTV Jams, VH1 Soul, CMT Pure and Palladia. MTV’s programming staff will monitor fan engagement on each artist’s page to evaluate potential placement.
- Editorial coverage on MTV’s various outlets like Buzzworthy, Hive, EMT Edge, VH1 Tuner and more.
- Booking for live events that MTV is involved in, such as the Hangout Music Fest and Hunter Hayes upcoming concert this June.
There are also opportunities to submit music for the soundtrack of specific shows, and in the future we’ll add brand and advertising partnerships, mobile tools, and other enhancements.
With programming reaching 100 million households, 165 million online fans, and accounting for over 100 hours of music videos aired every single day, MTV/VH1/CMT are opening the gates to an ocean of new fans.
Like our initial partnership with MTV, this artists opportunity hub is a direct reflection of the direction Topspin is taking to help artists both establish and manage their careers. Topspin has always been passionate about helping artists connect directly with their fans. Our tools have converted millions of listeners into mailing list subscribers, social media followers, and loyal customers for our artists.
Yet, for many up-and-coming acts, connecting with existing fans is only half the battle. One of the most frequently asked questions we receive from emerging artists is “How does Topspin help me gain more exposure and get my name out there?” This is one of the many ways we’re responding to that question.
Even better, opting into opportunities is free and easy. Head over to the artist opportunities hub to get started. If you’re not already a Topspin GoDirect user, you’ll be prompted to create a free GoDirect account so you can start publishing your music and videos directly to your official MTV/VH1/CMT artist page. MTV’s crack team of music programmers will be on the lookout for the freshest new artists, songs, and especially music videos. The more creative you get, the more MTV/VH1/CMT music programmers will take notice, and the more fans you drive to your artist page, the faster they’ll be able to find your content. Ready? Go forth and seize the opportunities!
Dave Widaman (@davewidaman)