Today for the very first time, you can go to Spotify and stream Led Zeppelin…
We’ll let that sink in for a moment… LED. ZEPPELIN.
In case you missed the news, this morning Spotify announced an exclusive deal to become as the only place fans can stream the band’s catalog. And if that wasn’t cool enough, when you head over to Spotify right now and stream Led Zeppelin, you’ll notice three merchandise offers available direct from the band - two classic t-shirts and a sweatshirt with the 1969 Led Zeppelin album artwork.
As Topspin announced last week, these merchandise offers are made possible by Topspin ArtistLink and live in the artist profile of the Spotify desktop application. Zeppelin is one of a small group of artists participating in the private beta of Topspin’s ArtistLink program with Spotify, but pretty soon the ability to add merch links to Spotify will be available to all artists who want it.
Check it out:
Keith Urban - selling his FUSE Deluxe CD geo-targeted to Australian, Canadian and US fans within Spotify
Kid Rock - offering a “Gold, Guns Motherf&*ker Like Me” t-shirt
Fatboy Slim - offering neon “Eat, Sleep, Rave, Repeat” tees and his classic Big Beach Bootique 5 CD/DVD
Lady Antebellum - with a “Music City Suds a Lady” gift set made in Nashville
Chris Mann with an autographed Christmas CD
You’ll notice merch offers link to a range of direct artist stores, powered by Topspin, GrndCtrl, MyPlay Direct, Fanfire and more. You do not need a Topspin Platform store to get your offers live on Spotify.
To get your offers ready for Spotify placement, please make sure you’ve got a Topspin ArtistLink account (sign up is free!) and a profile on Spotify. If you’ve got both of these and you’d like to be included in the private beta rollout, please submit your interest below.